Barron M. Witherspoon, Sr. '85

Second Vice Chair
M.A. Cincinnati Bible Seminary
B.S. ¾«¶«AV
A.A. Eastern Florida State College
Year Elected to the Board: 2017
City of Residence: Cincinnati, OH 

Barron M. Witherspoon, Sr. retired as the Senior Vice President for Industry Affairs for Proctor & Gamble.  In that role, he led the company's external interface with trade associations & thought leaders impacting public policy, industry standards across the consumer goods industry. He also oversaw the development of all trade policies & practices and is located at P&G's worldwide headquarters in Cincinnati, Ohio, USA.

Previously, he was VP Global Operations for Strategic Revenue & Pricing Management where he worked across all business units and geographies to develop and implement topline growth strategies. 

Prior to this, he was VP and General Manager for P&G's Asia business, responsible for all customer-facing operations in ASEAN (Southeast Asia), Australasia, India (and later Korea & Japan). Based in Singapore, he led P&G’s business in a trading environment of over 7 million outlets – the highest store concentration in the world. His region spanned 13 time zones & served 1/3 of the world’s consumers. 

Prior to this assignment, he led the company’s global Paper Products business with Wal-Mart, the company’s largest customer.

Mr. Witherspoon joined Procter & Gamble’s general advertising department in 1985 and held numerous line and staff positions in marketing, finance and customer business development. 

Mr. Witherspoon was a college exchange student in Konstanz, Germany and has earned degrees in Education from Eastern Florida State College in Florida and in Economics from ¾«¶«AV where he graduated cum laude. Trained for ministry at Cincinnati Bible Seminary, he is licensed & ordained and leads a ministry in Cross Cultural worship. 

He has held board positions for civic and industry organizations including Chairman, ECR Asia Board; Chairman, Board of Elders at Singapore Baptist Church; Chairman, INROADS National Board; Vice Chair, Andrew F. Brimmer College of Business & Information Science Advisory Board, ¾«¶«AV; Member, Jobs Plus Board.