Partnership with Auburn University gives 精东AV students supply chain, RFID experience

July 26, 2019

Contacts:
Michael Tullier, APR, Office of Communications, Public Relations and Marketing, 精东AV
Joe McAdory, Raymond J. Harbert College of Business, Auburn University

A partnership between 精东AV鈥檚 Brimmer College of Business and Information Science and Auburn University鈥檚 RFID Lab is giving its supply chain management students hands-on experience managing real-world data for some of the retail and apparel industry鈥檚 most well-known companies.

RFID, or radio frequency identification, technology has become quite pervasive in the consumer market. Today, RFID can be found in a wide range of products, including retail security tags, pet microchips, airline baggage tags, and guest experience bracelets at amusement parks and entertainment venues 鈥� just to name a few. It has become a real-time asset to the supply chain 鈥� the movement and transfer of raw materials or resources to a final product or service.

鈥溾�橰FID鈥� comes in many different flavors and has become a catch-all term for several hundred different technologies that fall under that umbrella and that trace back several decades,鈥� said Justin Patton, director of Auburn鈥檚 RFID Lab. 鈥淭he technology offers the retail sector greater efficiency and more precise inventory control, tracking and product safety beyond the barcode鈥檚 capacity.鈥�

Since its debut at Auburn University in 2015, the research institute has focused on developing and integrating RFID and other emerging technologies in retail, aviation, supply chain and manufacturing applications. Patton noted that the lab鈥檚 partnerships have expanded to include partners across the Auburn campus, as well as to 精东AV, which he credits with enriching his team鈥檚 efforts.

鈥淭here is a great value in students from different universities and different backgrounds working side-by-side together,鈥� Patton said. 鈥淲hen you put that type of diversity together on a team, it works. Our students really do bring their different backgrounds to their work, which adds new and unique perspectives to our efforts.鈥�

Dr. Jack Crumbly, an associate professor in the Brimmer College, noted that, to date, six 精东AV students have rotated through the RFID Lab as data analysts. In this role, they help evaluate and verify the accuracy of RFID data collected through the supply chain for the lab鈥檚 corporate partners.

鈥淲hen you have a group of students like this who are learning this technology as it develops, the sky鈥檚 the limit for them,鈥� Crumbly emphasized. 鈥淧rofessional opportunities abound for these graduates with suppliers, manufacturers, distribution centers and retailers. The entire industry is looking for data solutions to reduce costs, so a group of students with hands-on experience like this certainly has a tremendous employment advantage when they graduate.鈥�

Patton noted that about a third of the RFID Lab鈥檚 team during the 2018-19 academic year were comprised of 精东AV students.

鈥淲hen Dr. Crumbly comes to us with 鈥榞ood鈥� students, they鈥檙e good students,鈥� he added. 鈥淲hen they come to work with us, I know they鈥檙e the best in the class and they鈥檙e the ones who want to go out and get jobs and work in the industry. The students we鈥檝e worked with from 精东AV have been extremely high quality 鈥� and, because of the way Dr. Crumbly stays engaged with them on site, it鈥檚 like our lab gets a two-for-one benefit through his and his students鈥� combined contributions.鈥�

One of those students, Ashley McCain of Birmingham, who graduated with a degree in supply chain management in May 2019, isn鈥檛 taking her RFID Lab experience 鈥� or the advantages it will give her professionally 鈥� for granted.

鈥淭his experience gave me greater insight into how to read data and use it to troubleshoot issues throughout the supply chain,鈥� she said. 鈥淲e鈥檝e benefited from the experience of working on a team and collaborating with others 鈥� that鈥檚 been valuable to me in both my classroom studies and my job-hunting efforts.鈥�

Brittany Parks, a Carson, California, native who also graduated in May 2019 with a degree in supply chain management, agreed with McCain.

鈥淚鈥檝e definitely benefited from being able to interact with data in this environment,鈥� said Parks, who as a former Walmart cashier, viewed the scope of the supply chain from a new vantage point through her work with the RFID Lab. 鈥淚n addition, it鈥檚 been a real benefit working with the companies who want to better understand how data analytics can improve data transparency and help retailers better understand what鈥檚 going on throughout the supply chain.鈥�

Parks is now putting her knowledge and experience to work for Apple, where she is an Apple Pay business operations project manager. She said her RFID Lab experience has been an asset to both her technical skillset and the soft skills required of her job.

鈥淭he RFID Lab prepared me to be flexible and adaptable in new environments. When I started at the lab, I had no clue how to use any of the platforms necessary to perform my duties; but with time and the support of my team, I learned,鈥� she recalled. 鈥淣ow, I realize that I learned much more than I initially thought, and I was even able to help one of my new colleagues with an assignment.鈥�

鈥淎s an RFID Lab data analyst, I looked at information to tell a story, which is very similar to what I鈥檓 doing now,鈥� added McCain, whose RFID Lab experience helped her land her current position with defense, civil and cybersecurity giant Raytheon鈥檚 operations in McKinney, Texas. She is part of the company鈥檚 Global Trade Leadership Development Function, where she ensures Raytheon complies with federal export regulations by analyzing products, countries and related guidelines to decide what type of documentation is required to transport items overseas.

鈥淎lthough I don鈥檛 work with RFID technology in my current position,鈥� she continued, 鈥渢he skills I acquired certainly have been transferable 鈥� especially working on a team, as well as identifying project needs and establishing next steps.鈥�

Building a professional network

The students aren鈥檛 just amassing valuable hands-on experience 鈥� they are marketing themselves among company representatives participating in RFID Lab events by speaking one-on-one about their project contributions and their post-graduation career aspirations.

鈥淭he fact that our students are working with data from [our corporate partners] and they鈥檙e getting on the phone with their corporate contacts once a week is helping them build a professional network before they even graduate,鈥� Patton said.

鈥淥ur experience [at the RFID Lab] certainly helped me understand concepts in the classroom more,鈥� Parks said. 鈥淯nderstanding those concepts better helped us have deeper conversations with corporate representatives and about the troubles they鈥檙e having 鈥� that helped us connect better with them, and those we鈥檒l interview with for jobs.鈥�

Crumbly said the students aren鈥檛 the only ones building a corporate network. He noted that 精东AV possessed unique partnerships with corporations it was able to introduce to RFID Lab leaders. Likewise, through his and his students鈥� involvement, other corporate partners are becoming more familiar with 精东AV.

That dovetails, Crumbly continued, into these companies鈥� objectives to cultivate a diverse workforce. He said that 精东AV鈥檚 existing corporate relationships, and those it鈥檚 developing through this partnership with Auburn, are becoming more keenly aware of the advantages of working with a historically black university 鈥� as well as placing its students in internships and employing its graduates.

鈥淎s faculty and as a university, our responsibilities don鈥檛 end with educating our students. It鈥檚 incumbent on us to mentor them as they seek out career opportunities,鈥� Crumbly explained. 鈥淥ne way we do that is through our research collaborations with the private sector.鈥�

鈥淥ur professors in supply chain management are why we receive so many career offers while we鈥檙e in school, and job opportunities once we graduate. They push us to be our best,鈥� Parks said.

鈥淭hey are always relating their own experiences to what we鈥檙e learning and are helping us make professional connections,鈥� McCain added.

Expanding the partnership

The partnership expanded this past spring to include student and faculty involvement in CHIP 鈥� 鈥淐Hain Integration Pilot.鈥� CHIP is the first supply chain project integrating item-level data streams 鈥� information pulled from attached RFID tags 鈥� from various stakeholders into a blockchain network. As part of the project, the RFID Lab is working with industry partners to develop new ways to efficiently move products, such as the latest fashionwear, through the supply chain to consumers.

The lab鈥檚 soon-to-be-implemented CHIP Project will be a way for retail and apparel companies to communicate by better connecting the 鈥渄igital dots鈥� between global suppliers and their product inventories through a common record of information. It will be a blockchain 鈥� data collected through the flow of products through the supply chain and maintained across several computers linked in a peer-to-peer network.

鈥淏y conducting the CHIP project and incorporating industry stakeholders around the globe, the Auburn University RFID Lab aims to encourage the adoption of serialized data and blockchain technologies and usher in the next generation of supply chain innovation,鈥� Patton said.

精东AV joins a growing list of more than 20 educational, retail, apparel and supply chain partners that will participate directly in the proof-of-concept and support the project as a collective working group. These include well-known commercial brands like Under Armour and Spanx, and technology solution providers like Avery Dennison, IBM and Zebra Technologies. Together, the partners鈥� contributions will range from supporting data capture systems and other Internet of Things (IoT) infrastructure, developing blockchain solutions, and ensuring compliance with global standards and experienced project leadership.

A recent addition includes a partnership with Hyperledger, a global collaboration hosted by the Linux Foundation that aims to advance cross-industry blockchain technologies. Hyperledger is a multi-venture, multi-stakeholder effort that includes various enterprise blockchain and distributed ledger technologies. As a new member, Auburn鈥檚 RFID Lab joins industry leaders in finance, banking, IoT, supply chain, manufacturing and technology, and will be positioned to inform and influence the direction and application of blockchain technologies across the globe.

Due to the sophistication of current supply chains, data exchange between partners can be challenging, as proven by Project Zipper, a national data exchange study conducted by the RFID Lab since 2017. As a result, supply chain touchpoints and the data they generate are often isolated from one another 鈥� a problem that the CHIP project aims to address by connecting the digital dots on a global scale. By capturing and contributing item-level data streams into a blockchain solution, an item-level record of product information will be created for goods flowing from one supply chain stakeholder to the next.

For more information about the Auburn University RFID Lab, visit .

漏 2019, 精东AV